Student Attraction


Student Attraction is a comprehensive, cohesive approach to developing powerful relationships with your ideal students.


We developed The Student Attraction Framework to solve one of the greatest challenges we continually see schools facing - effectively recruiting and retaining their desired students.

It’s a fact: Attraction outperforms:

Contacting… Telling… Convincing… Selling… Retaining.

You can think of Student Attraction as a modern version of Marketing & Communications. But we are going well beyond that. This is about tuning your entire organization to be your competitive advantage.

We make the relationship you develop with your students your competitive advantage. 

Growth requires a new perspective. One where your organization operates as a whole, and not separate units, to create authentic attraction. If you want to grow - grow net tuition revenue, admissions, retention, advocacy, support - then your toolkit must focus on developing attraction. If your toolkit is full of old tactics that rely on telling and convincing... you are not only wasting resources, but you are hurting your ability to grow. 

Leading organizations have scrapped ineffective strategies and place their focus on driving attraction. 

Many can help you market your school. Mind the Gap stands alone in driving strategic, sustainable and predictable growth through the use of Student Attraction (SA) as a market differentiator.

It’s our thing. It’s the core of what we create. Our proven framework creates an Authentic and Sustainable approach to Attracting, Retaining and Activating your best students.

Authentic & Sustainable Attraction

Everyone knows the proof is in the results. And our results break records. Application records. Enrollment records. Revenue records. Retention records.

However, your transformed culture, amplified cross-departmental collaboration and, finally, knowing you have genuine control over your growth goals proves the results are sustainable.

With us, you will break through the noise and stand out to your ideal students. This is where we excel. This is where we live. This is what we do every day.