Growth Through Inspired Customer Experience

Let’s talk about the elephant in the room…

You have an enrollment

good news, we have the solution



some are obvious

  • Declining Enrollment

  • Declining Retention

Some are subtle

  • No clear path to growth

  • Feelings of Frustration and Defeat

Either way, schools are facing more challenges today than any other time.

Old methods won't fix the new set of problems.

Comprehensive Growth


We focus on both sides of the institution – enrollment and retention.


We are a high-performance + meaningful-results consultancy that helps colleges and universities improve the performance of your recruiting, admissions, enrollment and retention efforts.

$547,000,000 in new net tuition revenue

That’s just one measure for the results we will help you achieve.

If you wish to:

  • Be more effective at recruiting your ideal student...

  • Better convey your value proposition...

  • Increase net tuition revenue

  • Improve your efficiency of yielding students...

  • Increase student success...

  • Increase student satisfaction and retention...

  • Increase cross-campus awareness, participation and collaboration...

  • Increase perception and advocacy for your institution...

  • Increase donor and constituent support...

Then creating Student Attraction is your solution.

 From large, public to small, private institutions, our work is shown to dramatically improve enrollment and retention results.

We are known for Big-picture strategies combined with effective (and realistic) tactics that have immediate impact.

From the “planning“ to the “do-ing”, no one is producing results as comprehensive, sustainable and transformative. It's that simple.

Where We Work on Campus

We work with the main groups on campus. This ensures the great ideas we create together permeate the institution. This is the path towards having continuity in all of your touch-points.

  • Strategic Communications

  • Marketing / Branding

  • Admissions

  • Enrollment

  • Student Affairs

  • Housing and Dining

  • Financial Services

  • Colleges (Majors & Programs)

  • Athletics

  • Continuing Education

  • Graduate Schools

  • Alumni Relations

  • Development

Mind the Gap Campus Engagement




Let's Break Some Records, Together



What does it look like to break records?

Here is what it looks like for our clients:


Average increase in Net Tuition Revenue

$5.5 million

Average increase in Enrollment


And we can do this for you

You’ve got a great vision for your institution.

You have a passion to demonstrate the institution’s exceptional qualities.

Everyone is looking to you. But wait, funding is down. Costs are up. It’s increasingly difficult to stand out in the noise of the crowd.

Especially to your ideal students.

Talk of growth can create fear of declining standards.

Leaders can feel they are at a dead-end.

We help you reframe this reality.


There is no point in sugarcoating it. The world is making it harder for you to survive – let alone excel.

And we are in a whole new chapter in this struggle.

Old methods simply won’t navigate these waters.

We are here to give you the tools to thrive in this new-normal.

Authentic Sustainable Attraction


We are the authors of recruitment & retention growth through Authentic & Sustainable Attraction.


Consider those words for a moment. What is inferred as well as what isn’t.

  • Authentic vs fabricated

  • Sustainable vs Costly

  • Attract vs Sell

This is an incredibly powerful framework for recruiting and retaining your ideal students – those students who are a great fit for your school. And that’s just the start. This positively impacts Retention. And Alumni relations flourishes on this foundation too.

This is what we stand for. This is what we believe in. This is what we know. This is what we do.

The results are proven. This is key to your success. And we’d like to share the formula with you. Seriously, we actually have a formula for your success born from research with thousands of students, parents and school professionals. We've honed the insights into a powerful, usable framework to drive meaningful growth for your institution. We call it the Student Engagement Framework.

See what this formula can do for you.




Curious about some of the tools in our toolbox? These are some of the typical projects we lead.


  • Goals & Objective Definition

  • Brand Strategy

  • Student Attraction Strategy

  • Student Engagement Strategy

  • Student Experience Strategy

  • Marketing Strategy

  • How We Win Strategy

  • Channel / Partner / Vendor Engagement Strategy

  • Social Media Strategy


  • Student Journey Mapping

  • User Research & Focus Groups

  • Touch-point Audit & Assessment

  • Attrition Event Analysis & Resolution

  • Risk Analysis & Mitigation


  • Engagement Roadmap Development

  • Messaging Framework

  • Website Redesign

  • Traditional + Digital Communications Redesign


  • KPI & Success Indicator Measurement

  • Scorecard Reporting

Training & Guidance

  • Stakeholder Presentations

  • Staff Training

Ongoing Leadership

  • Health and Performance reviews

  • Guidance on Vendor Selection & Management

  • Participation in Vendor Selection & Management

Our Challenge To You

This is a dare. No, a double-dare. OK, it's a double-dog-dare actually. If you've read this far, don't stop now. Schedule a chat to learn more about our methods, our results and what we can do for you. We promise you won't regret it.


Join Us

Proof Positive

If nothing speaks louder than results, then our results are deafening.


However you define growth:

  • Increase Net Tuition Revenues

  • Better results from your Search purchases

  • Increased Volume

  • Increased Yield

  • More Applications

  • More Deposits

  • Increased Enrollment

  • Reduced Melt

  • Better attract students with different demographic or rigor profiles

  • Better Retention

  • Improved Student Success

  • ...or all the above...

We will turn your goals into reality.

However you define success (short term and long term), our work together will be a significant contributor to your growth. The financial benefits will easily justify the partnership. The numerous soft benefits, that become self evident over time, are a delightful bonus for the campus community. And you’ll quickly realize those are actually as meaningful, if not more, for your success.

Whether your focus is on the high level of Strategic Enrollment Management or more tactical goals like managing Yield and Melt, you will find our student engagement framework incredibly valuable.

Client Examples

Record-breaking applications @ University of Washington

5 years in a row!!

2013 & 2014 & 2015 & 2016 & 2017 have been record setting years for Freshman Applicants!

In the first year, Mind the Gap strategies contributes to record increase in applicants from the year prior:

  • 16% increase in in-state and

  • 23% increase in out-of-state

"Now this is something I can actually use!"

- Philip, Assistant Vice Provost for Enrollment Management

 "Without your expertise, we would not have gotten here."

- Paula, Communications Director, Office of Admissions

All Records Surpassed @ Colorado State University

4 Years in a Row!!

CSU sees growth in all enrollment metrics. Record enrollment with tremendous improvement in key areas: Diversity, First-Generation, International (up by 22%), Out of State (up by 20%).

“There is nothing else being offered like this and this is exactly what schools need.”

- Jim Rawlins, Associate Vice President for Enrollment & Access

No other Strategic Enrollment Management (SEM) agency is producing the results we are.

Together, let's stop the one-size-fits-all approach to recruiting students.

Our work together will give you the tools and insights to be highly effective at recruiting your ideal student.

If you want to be effective at recruiting your ideal student, then modernizing your recruiting strategy and tactics should not be considered optional.

Easy to start.

Our partnership begins with small steps and progressively grows at a natural pace that you and your environment dictate.

Our Challenge to you

This is a dare. No, a double-dare. OK, it's a double-dog-dare actually. If you've read this far, don't stop now. Schedule a time to chat and learn more about our methods, our results and what we can do for you. We promise you won't regret it.


Join Us