Customer Attraction is a comprehensive, cohesive approach to developing powerful relationships with your ideal customers.
No matter what you call them - customers, clients, students, partners... your success is dependant upon your ability to attract them to you.
We developed The Customer Attraction Framework (CA) to solve the greatest challenge we see organizations facing - modernizing their approach to creating growth. What does it mean for an organization to adopt a discipline of Customer Attraction? Think of it as the evolution of Marketing. But we are going beyond a department and tuning the entire organization to be your competitive advantage. It's about making the relationship you develop with your customer your competitive advantage.
We think it's time for organizations to adopt a new perspective. One where the organization operates as a whole, and not separate units, to create authentic attraction. If you want to grow - grow revenue, profit, admissions, retention, advocacy, support - then your toolkit must focus on developing attraction. If your toolkit is full of old tactics like telling and convincing you are not only wasting resources, but you are essentially riding the brakes on your growth. Leading organizations have adapted to the new market dynamics. They have scrapped ineffective strategies to drive growth. They have placed their focus on driving attraction.
Because of our unique approach, Mind the Gap continues to be a national leader in driving strategic, sustainable and predictable growth through the use of Customer Attraction (CA) as a market differentiator.
We believe developing attraction through all touch-points is dramatically more powerful, more effective and less costly than having to sell or convince.
It’s our thing. It’s the core of what we create. Our proven framework creates an Authentic and Sustainable approach to Attracting, Retaining and Activating your best customers.
Authentic & Sustainable Attraction
The results break records. Revenue Records. Profit records. Retention records.
However, your transformed culture, amplified cross-departmental collaboration and, finally, knowing you have genuine control over your growth goals proves the the results are sustainable. You will break through the noise and stand out to your ideal customers. This is where we excel. This is where we live. This is what we do every day.